![]() Most systems have drag and drop email building functionality, which makes email marketing a breeze. With email marketing features, you can communicate promotions or other marketing offers to everyone in your database with little effort. For one, you now have a system that can track every touchpoint you have with prospects and customers. That number sounds pretty high, right? To be sure, when moving from a state of business where MA is not being used, to one where it is, you see drastic differences very quickly. 75% of all businesses that use a marketing automation solution see a positive ROI within the first year. After all, if that’s the way the trend is moving and there are free options available, why wouldn’t you want to put a system in place? 3. It’s becoming harder and harder to rationalize the idea that MA is not necessary for a business to be competitive. But the point is that more than two thirds of companies now realize that they should be using one. Sure, some companies are using their MAS to the fullest-taking advantage of every feature the system offers-while others may just be using it to send the occasional email. (Source: Ascend2) This is not hard to believe when you consider that it’s now free to do so. 71% of companies are using marketing automation in some way, shape or form When you consider the statistics below, along with the fact that it’s possible to leverage MA at absolutely zero cost, implementing and using an MAS becomes a no-brainer. Today, companies like Agile CRM and ActiveCampaign offer free MA software. ![]() As the price of MA comes down, smaller businesses increasingly find they are able to employ a marketing automation solution (MAS) without breaking the bank. That will represent a growth of more than 50% in just five years. By 2019, the global marketing automation market will reach $5.5 billionĬalculated in 2014, the value of the marketing automation (MA) market was $3.65 billion. To gain an idea of how prevalent marketing automation has become, it is helpful to consider these ten statistics:ġ. Indeed, marketing automation software is ubiquitous these days, and competitors have poured into what was once a market dominated by a handful of large providers. Times have certainly changed, and today companies of all sizes-small businesses, startups and even freelancers-are utilizing marketing automation to drive lead generation and customer engagement. Also, for quite a while, there was a perception that only companies of that size needed marketing automation software. Marketing automation was once considered a luxury that only enterprise level businesses could afford.
0 Comments
Leave a Reply. |